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BENNY MAYNE -"FAKE IT"

Promoting Benny Mayne's new song, "Fake It".

SOLUTION

Create a hashtag comedy challenge on TikTok with the hashtag "#CanYouFakeIt". Have 11 influencers with a total of 7,500,000 followers create content revolving around the concept of faking something. 

 

Length of campaign: ten days

RESULTS

8,000,000

Followers Targeted

1,350,000

Views

1,800,000

Hashtag Views

255

Organic Videos 

Created 

250,000

Likes

1,100

Comments

1,300

Shares

52%

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