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CLOUDKID, CONFETTI - "GHOST"

Promoting Confetti's new song, "Ghost".

Confetti Logo.jpg

SOLUTION

Create a hashtag comedy challenge on TikTok with the hashtag "#ImAGhost". Have 4 influencers with a total of 10,000,000 followers create content revolving around the concept of disappearing ("ghosting") an uncomfortable situation. 

 

Length of campaign: 3 days

RESULTS

10,000,000

Followers Targeted

700,000

Likes

3,500,000

Hashtag Views

1,400

Organic Videos Created 

2,000

Comments

3,000

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