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Amazon Music (April)

Influencers:

22

Duration:

1 month

Platform:

TikTok, Instagram, YouTube

Industry:

App

Type of Campaign:

Brand promo (cost per post)

About the Campaign

Our recent campaign for Amazon Music, executed across TikTok, YouTube, and Instagram, engaged over 22 influencers to create a dynamic mix of 90 videos. This strategic approach resulted in an impressive reach of 2.6 million views and targeted 21 million people. Central to our campaign was the promotion of Amazon Music's special New Year's trial offer, extending a unique three-month trial period accessible through our influencers' link in bio. This case study encapsulates the innovative methods and remarkable success of the campaign, setting new standards in digital marketing efficiency.

Campaign results

Total Reach

21,000,000

Likes

170,000

Engagement: Viewership

12.4%

Videos Created

90

CPM

$11.5

Views

2,600,000

Comments

1,500

Engagement: Interactions

6.5%

Hashtag Views

-

CPE

$0.17

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