top of page
About the Campaign
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#BenzChallenge". Five influencers with a high following created content which captured them acting like they are driving around in a Mercedes Benz. Around 48% of the viewers were from the US.
Campaign results
Total Reach
10,103,500
Likes
262,000
Engagement: Viewership
19%
Videos Created
284
CPM
$4.8
Views
1,883,000
Comments
1,590
Engagement: Interactions
14%
Hashtag Views
1,900,000
CPE
$0.0341
bottom of page