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Blessed by Danny Ayeko

Influencers:

5

Duration:

1 week

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#BenzChallenge". Five influencers with a high following created content which captured them acting like they are driving around in a Mercedes Benz. Around 48% of the viewers were from the US.

Campaign results

Total Reach

10,103,500

Likes

262,000

Engagement: Viewership

19%

Videos Created

284

CPM

$4.8

Views

1,883,000

Comments

1,590

Engagement: Interactions

3%

Hashtag Views

1,900,000

CPE

$0.0341

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