About the Campaign
Our agency ran an internal contest with our pool of 500 influencers to promote Layto's new single: "Click". The contest had a content directive of recreating old Instagram pictures. Every influencer took their own spin on the idea and created unique content to match the brief. A few of our top influencers that took part in the campaign are: @wian (15M), @scarlett_marie23 (7.2M), @stephen_benihagan (7.5M), @lisovayatwins (1.2M), @vega.cos (1.1M) and @bolzanpaula (1.1M).