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Click by Layto

Influencers:

25

Duration:

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

Our agency ran an internal contest with our pool of 500 influencers to promote Layto's new single: "Click". The contest had a content directive of recreating old Instagram pictures. Every influencer took their own spin on the idea and created unique content to match the brief. A few of our top influencers that took part in the campaign are: @wian (15M), @scarlett_marie23 (7.2M), @stephen_benihagan (7.5M), @lisovayatwins (1.2M), @vega.cos (1.1M) and @bolzanpaula (1.1M).

Campaign results

Total Reach

34,000,000

Likes

450,000

Engagement: Viewership

9%

Videos Created

150

CPM

-

Views

3,100,000

Comments

-

Engagement: Interactions

1%

Hashtag Views

-

CPE

-

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