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Dell X Alienwear

Influencers:

1

Duration:

4 months

Platform:

TikTok

Industry:

Technology

Type of Campaign:

Brand promo (cost per post)

About the Campaign

Dell, a renowned multinational computer technology corporation, manufactures and markets an extensive array of products such as laptops, desktops, servers, storage devices, and peripherals. Mohammed Alghamdi orchestrated a four-month campaign that spotlighted the collaboration between Dell and Alienware, emphasizing the attributes of the premier gaming laptop, the Dell X Alienware, through a series of humorous TikTok videos.

Campaign results

Total Reach

42,500

Likes

2,711

Engagement: Viewership

64.9%

Videos Created

4

CPM

-

Views

27,589

Comments

67

Engagement: Interactions

6.4%

Hashtag Views

-

CPE

-

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