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Fake it by Benny Mayne

Influencers:

11

Duration:

1 week

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#CanYouFakeIt". Eleven influencers with a high following created content that included faking something. About 52% of the total viewers were from the US.

Campaign results

Total Reach

8,000,000

Likes

287,000

Engagement: Viewership

29%

Videos Created

279

CPM

-

Views

2,155,000

Comments

1,150

Engagement: Interactions

4%

Hashtag Views

2,200,000

CPE

-

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