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About the Campaign
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#CanYouFakeIt". Eleven influencers with a high following created content that included faking something. About 52% of the total viewers were from the US.
Campaign results
Total Reach
8,000,000
Likes
287,000
Engagement: Viewership
27%
Videos Created
279
CPM
-
Views
2,155,000
Comments
1,150
Engagement: Interactions
13%
Hashtag Views
2,200,000
CPE
-
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