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About the Campaign
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#ImAGhost". Four influencers with a large following created content revolving around the concept of disappearing ("ghosting") an uncomfortable situation.
Campaign results
Total Reach
10,000,000
Likes
1,022,000
Engagement: Viewership
67%
Videos Created
57,000
CPM
-
Views
6,747,000
Comments
2,590
Engagement: Interactions
15%
Hashtag Views
7,800,000
CPE
-
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