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Ghost by Confetti

Influencers:

4

Duration:

3 days

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#ImAGhost". Four influencers with a large following created content revolving around the concept of disappearing ("ghosting") an uncomfortable situation.

Campaign results

Total Reach

10,000,000

Likes

1,022,000

Engagement: Viewership

67%

Videos Created

57,000

CPM

-

Views

6,747,000

Comments

2,590

Engagement: Interactions

10%

Hashtag Views

7,800,000

CPE

-

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