top of page

Houndin by Layto

Influencers:

2

Duration:

1 week

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

Working together with the artist, Layto, we promoted his new single "Houndin". There was no specified content directive given by the client, so the influencers were free to create whichever type of content they thought would work best. The song gained 178,500 new streams on Spotify and 1,100 videos were created organically with the song on TikTok.

Campaign results

Total Reach

14,000,000

Likes

2,098,400

Engagement: Viewership

64%

Videos Created

1,104

CPM

$0.1

Views

8,893,900

Comments

13,017

Engagement: Interactions

15%

Hashtag Views

-

CPE

$0.0004

bottom of page