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About the Campaign
Working together with Netease, 79 influencers with a combined 75.5 million followers promoted the Lord of the rings: Rise to War mobile gaming app on TikTok. The influencers created entertaining and engaging content that presented the LOTR game in a positive way, showcasing its many features, ways to play, and overall fun vibe.
Campaign results
Total Reach
75,500,000
Likes
200,000
Engagement: Viewership
2.6%
Videos Created
-
CPM
$25
Views
2,000,000
Comments
1,200
Engagement: Interactions
10%
Hashtag Views
-
CPE
$0.25
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