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Lord of the rings 1

Influencers:

79

Duration:

3 months

Platform:

TikTok

Industry:

Gaming

Type of Campaign:

Brand promo (cost per post)

About the Campaign

Working together with Netease, 79 influencers with a combined 75.5 million followers promoted the Lord of the rings: Rise to War mobile gaming app on TikTok. The influencers created entertaining and engaging content that presented the LOTR game in a positive way, showcasing its many features, ways to play, and overall fun vibe.

Campaign results

Total Reach

75,500,000

Likes

200,000

Engagement: Viewership

2.5%

Videos Created

-

CPM

$25

Views

2,000,000

Comments

1,200

Engagement: Interactions

0.3%

Hashtag Views

-

CPE

$0.25

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