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Lord of the rings 2 (March)

Influencers:

47

Duration:

2 months

Platform:

TikTok

Industry:

Gaming

Type of Campaign:

Brand promo (cost per post)

About the Campaign

NetEase Games is a leading global developer and publisher of video games across a variety of genres and platforms. As part of a campaign for the Lord of the Rings game, 47 influencers created videos on TikTok, reaching over 54 million viewers.

Campaign results

Total Reach

54,668,900

Likes

78,766

Engagement: Viewership

16%

Videos Created

-

CPM

$16.16

Views

6,187,952

Comments

471

Engagement: Interactions

1%

Hashtag Views

-

CPE

$1.19

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