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Niu

Influencers:

1

Duration:

1 week

Platform:

TikTok

Industry:

Transportation

Type of Campaign:

Brand promo (cost per post)

About the Campaign

NIU sells electric scooters powered by a Bosch Electric Motor and Panasonic Lithium Battery. One influencer with a large following promoted the scooter by NIU very subtly in his video on TikTok by intentionally not mentioning it, making users feel like it's not just another ad.

Campaign results

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Total Reach

11,400,000

Likes

103,400

Engagement: Viewership

8%

Videos Created

-

CPM

$1.99

Views

877,400

Comments

244

Engagement: Interactions

12%

Hashtag Views

-

CPE

$0.0169

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