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About the Campaign
NIU sells electric scooters powered by a Bosch Electric Motor and Panasonic Lithium Battery. One influencer with a large following promoted the scooter by NIU very subtly in his video on TikTok by intentionally not mentioning it, making users feel like it's not just another ad.
Campaign results
Total Reach
11,400,000
Likes
103,400
Engagement: Viewership
8%
Videos Created
-
CPM
$1.99
Views
877,400
Comments
244
Engagement: Interactions
1%
Hashtag Views
-
CPE
$0.0169
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