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Niu

Influencers:

1

Duration:

1 week

Platform:

TikTok

Industry:

Mobility & Transport

Type of Campaign:

Brand promo (cost per post)

About the Campaign

NIU sells electric scooters powered by a Bosch Electric Motor and Panasonic Lithium Battery. One influencer with a large following promoted the scooter by NIU very subtly in his video on TikTok by intentionally not mentioning it, making users feel like it's not just another ad.

Campaign results

Total Reach

11,400,000

Likes

103,400

Engagement: Viewership

8%

Videos Created

-

CPM

$1.99

Views

877,400

Comments

244

Engagement: Interactions

1%

Hashtag Views

-

CPE

$0.0169

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