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Old Spice

Influencers:

1

Duration:

1 week

Platform:

TikTok

Industry:

Consumer Goods

Type of Campaign:

Brand promo (cost per post)

About the Campaign


Old Spice, recognized for its range of men's grooming essentials like deodorants, antiperspirants, body washes, and fragrances, is celebrated for its distinctively masculine scents and reliable odor protection. Chris Lombardi made waves with a campaign by creating a catchy acapella song himself and used that as the audio for the video promotion. The video promoted Old Spice's latest product: The Total Body Deodorant Spray, which garnered an impressive 1.4 million views

Campaign results

Total Reach

184,700

Likes

1,858

Engagement: Viewership

758.0%

Videos Created

-

CPM

$7.14

Views

1,400,000

Comments

45

Engagement: Interactions

1%

Hashtag Views

-

CPE

$5.11

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