About the Campaign
Pokémon Masters EX is a mobile gaming app based on the Pokémon media franchise. Set on the artificial island of Pasio, the game allows players to battle and recruit various prominent Pokémon Trainers from the main series games and anime. To celebrate 2.5 years of the app going live, Pokemon Masters Ex offered 100 free trainers and pokemons for users. The influencers promoted this campaign by posted content on TikTok showing screenshot footage of them playing the game and listing the features of the app.