To the Side by Layto

Our agency ran an internal contest with our pool of 500 influencers to promote Layto's new single: "To The Side". The contest had no specified content directive, so the influencers were free to create whichever kind of content they thought would work best. The lack of a content directive helped get this campaign to be our biggest success and be ranked #1 in TikTok's sound list and have 34% Spotify streams! To date, this is our best campaign in terms of ROI!