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To the Side by Layto

Influencers:

30

Duration:

2 weeks

Platform:

TikTok

Industry:

Music

Type of Campaign:

Contest

About the Campaign

Our agency ran an internal contest with our pool of 500 influencers to promote Layto's new single: "To The Side". The contest had no specified content directive, so the influencers were free to create whichever kind of content they thought would work best. The lack of a content directive helped get this campaign to be our biggest success and be ranked #1 in TikTok's sound list and have 34% Spotify streams! To date, this is our best campaign in terms of ROI!

Campaign results

Total Reach

30,000,000

Likes

1,587,000

Engagement: Viewership

59%

Videos Created

900

CPM

-

Views

17,745,500

Comments

-

Engagement: Interactions

5%

Hashtag Views

-

CPE

-

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