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Very Special by PLS&TY ft Sean Kingston

Influencers:

7

Duration:

1 week

Platform:

TikTok

Industry:

Music

Type of Campaign:

Music promo (cost per post)

About the Campaign

Working closely with the client, we created a hashtag challenge on TikTok with the hashtag "#VerySpecialChallenge". Seven influencers with a high following created content that showcased what a special night means to them.

Campaign results

Total Reach

35,600,000

Likes

517,000

Engagement: Viewership

9%

Videos Created

167

CPM

$0.93

Views

3,212,000

Comments

1,630

Engagement: Interactions

1%

Hashtag Views

3,212,000

CPE

$0.0058

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