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About the Campaign
Working closely with the client, we created a hashtag challenge on TikTok with the hashtag "#VerySpecialChallenge". Seven influencers with a high following created content that showcased what a special night means to them.
Campaign results
Total Reach
35,600,000
Likes
517,000
Engagement: Viewership
9%
Videos Created
167
CPM
$0.93
Views
3,212,000
Comments
1,630
Engagement: Interactions
16%
Hashtag Views
3,212,000
CPE
$0.0058
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