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DANNNY AYEKO -"BLESSED (BENZ)"

Promoting Danny Ayeko's new song, "Blessed (Benz)".

SOLUTION

Create a hashtag comedy challenge on TikTok with the hashtag "#BenzChallenge". Have 5 influencers with a total of 10,000,000 followers create content revolving around the concept of acting like they are driving around in a Mercedes Benz. 

 

Length of campaign: one week

RESULTS

10,000,000

Followers Targeted

899,000

Views

1,000,000

Hashtag Views

150

Organic Videos 

Created 

165,800

Likes

1,380

Comments

670

Shares

48%

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