Sunset

Layto - "To The Side" Contest

Song Promotion

Clicks Talent ran an internal contest with our 500 influencers to promote Layto's new single: "To The Side" The contest had no content directive, and Layto did not get to choose who took part. We sent out the audio to our 500 influencers and had them simply create content for the song.

Length of campaign: 2 weeks

RESULTS

30+

Influencers

30,000,000+

Total Reach

900

Videos Created

17,745,500+

Views

1,587,000+

Likes

#1

TikTok Sound List Position

$0.001

Cost per Engagement

34%

Spotify Streams

INFLUENCERS CONTENT

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