Clicks Talent ran an internal contest with our 500 influencers to promote Paper Idols's new single: "Tightrope". Cloudkid, the record label behind this campaign, created a unique remix of the song just for this contest. The contest had no content directive, and Cloudkid / Paper Idol did not get to choose who took part. We sent out the audio to our 500 influencers and had them simply create content for the song.

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Length of campaign: 1 week