Paper Idols - "Tightrope" / CloudKid Contest
Clicks Talent ran an internal contest with our 500 influencers to promote Paper Idols's new single: "Tightrope". Cloudkid, the record label behind this campaign, created a unique remix of the song just for this contest. The contest had no content directive, and Cloudkid / Paper Idol did not get to choose who took part. We sent out the audio to our 500 influencers and had them simply create content for the song.
Length of campaign: 1 week
TikTok Sound List Position
Cost per Engagement
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