Image by James Lee

Paper Idols - "Tightrope" / CloudKid Contest

Song Promotion

Clicks Talent ran an internal contest with our 500 influencers to promote Paper Idols's new single: "Tightrope". Cloudkid, the record label behind this campaign, created a unique remix of the song just for this contest. The contest had no content directive, and Cloudkid / Paper Idol did not get to choose who took part. We sent out the audio to our 500 influencers and had them simply create content for the song.

Length of campaign: 1 week

RESULTS

20+

Influencers

15,000,000+

Total Reach

220

Videos Created

2,535,000+

Views

#1

TikTok Sound List Position

308,000+

Likes

$0.005

Cost per Engagement

INFLUENCERS CONTENT

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