Updated: Feb 12
It's safe to say that technology is one of the primary ways to grow your business. However, if you're not utilizing technology to expand your business, you are probably losing out on a significant portion of your market share to your competitors who are making the best of digital opportunities to grow their footprint online. So, if you can see the benefits associated with digital innovation and you want to implement it but don't know how, this article from Click’s Talent shows what to look out for to grow your business potentially exponentially.
Pay Attention to Your Social Media Game
Social media is an effective way of growing your business organically. Furthermore, it’s a cost-effective alternative to paid advertising if you are short on marketing funds. Having a social media presence is also highly beneficial if you want to create long-standing relationships with customers to achieve growth in the medium to long term.
It’s important that you post quality content that is targeted to your specific audience. Videos are very popular and effective ways to reach people now, but it’s best to provide your subscribers with variety. Images and even infographics can be great ways to convey information quickly and effectively. If you’re not sure how to create an infographic, then check this out. There are free online tools that provide templates that you can select, modify, and add your text to before sharing in only a few steps.
You can also work with a social media marketing agency that caters to your industry. For example, if you are in the arts or music industries, Clicks Talent can help you develop a successful creative campaign to get more traffic.
Use Cloud Computing
MyCarrier explains that cloud computing is another way to increase operational efficiency, largely because important information is in one central location (in this case, on the cloud) for key people to access as and whenever necessary. From a collaboration point of view, migrating to the cloud means real-time access to information that team members can collaborate on and share with each other to help promote a more streamlined workflow.
Protect Core Business Information
Another benefit of going digital is utilizing technology to protect core business information from getting into the wrong hands. For example, when you use password-protected PDFs, you can help reduce the chances of cyber-attacks. Moreover, this PDF merge tool may prove useful to organize all your documents in one file so that you don't have to search through multiple folders to find what you're looking for. Also, you can rearrange your PDF pages after you have collated them into a single file to be in the necessary order you need them to be.
Using BPM to Optimize Processes
Business process management, or BPM, is yet another technological innovation that is helping to optimize work processes and workflows to enhance your digital transformation efforts, explains TechTarget. With BPM you can optimize your existing procedures to eliminate repetitive tasks, which can help to promote employee buy-in when the time comes to integrate this type of tech into your current business processes.
However, when managing business processes, you will have to continuously monitor how the business process management system is working for you so that you can take corrective action at those points that aren't improving processes or outputs as desired.
Use Big Data Analytics
Big data analytics is essential for collecting information quickly and accurately using tools like Splunk, Sisense, and Domo. When information is presented accurately and timeously, quicker decisions can be made, which is essential when you need to decide within a specific time frame.
Focus on Mobile
Because mobile is taking such a large portion of the market in terms of online marketing, it is essential to mobilize your mobile marketing efforts to ensure that mobile is prioritized as much as possible. One of the ways in which you can do this is to ensure that your web design is mobile responsive so that people can access it easily on smaller, more compact devices such as an Android, for example.
It’s important to identify and fix any glitches in your coding right away so that you don’t end up with a faulty app or website or, even worse, leave yourself open to security breaches. If you find that there are problematic sections of your coding that you can’t seem to identify, take the time to learn more about troubleshooting tractics. Common issues, like files that are unable to open, have solutions posted online that you can use to take care of them quickly to prevent additional problems.
Embrace Digital Solutions
These are just some of the ways technological innovation benefits companies worldwide. These solutions can eliminate many tedious processes and tasks that end up costing the business valuable time and human resources. Be open to ways to improve your efficiency and cybersecurity as you continue to push forward into the digital side of business management.