How to Use Content Marketing For Your Holiday Campaigns
If you need ideas on how to market your brand for the upcoming holidays, lets talk about content marketing! What is content marketing? Content marketing is "a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." You will see this often today on TikTok and Instagram Reels by influencers and user generated content creators. It is a great way to generate leads and demand across multiple audiences and around the world. Lets take a look at some examples of what content marketing can look like...
Why does content marketing work?
It works because its relatable, entertaining and memorable which equals business growth! These kind of videos show the average social media user using and loving your product or service. It's not always possible for a business to create its own content marketing that is engaging, which is why it's crucial to outsource to influencers and influencer agencies.
Did you know 94% of content marketers are using social media as a distribution channel for their content? That means social media is KEY to reaching a broad audience. Gone are the days that a simple email will cut it. You have to engage across multiple platforms and in 2022 Tik Tok is arguably the most important in terms of success and demand.
Does it have to be Holiday specific?
Absolutely not! Great marketing can be used all year round. The relatable and engaging content from influencers is usually best when it shows someone using a product or a service and convincing others to do the same without it being an obvious sales pitch.
You can focus the campaign on Gift Guides, Holiday Buys or Winter Wish Lists or it can simply be focused on the product itself and how amazing it is for your potential customers. The great part of creating a campaign is it is tailored to exactly what you are looking for.
Do I really need a social media presence for my business?
The answer is a resounding YES. Did you know that 57% of users report they wouldn’t recommend a business with a poorly designed mobile site or social media presence? Most customers are going to look at your website AND how you show up on social media. If there are engaging videos of people (ie our influencers) using your product or service that will increase the likelihood of a purchase AND keep them coming back for more later on. The engaging content allows your brand to be memorable and trust worthy.
Why should I start now?
The earlier you get started on a holiday campaign the better! This gives you time to brainstorm, edit and work with us to create the perfect campaign to launch you to success this holiday season. We can find the perfect team of influencers and content creators to showcase your brand on a viral campaign.
Rather than searching for your own influencers and hoping they answer your DM or email, getting in contact with is allows you to know you will be using a large team of experiences content creators and influencers to market your campaign!
Look at these amazing viral videos from a couple of our campaigns...
How do I get started with Clicks Talent?
We have successfully launched over 100 viral TikTok campaigns and would love to bring that success to you too! We are a full service, end-to-end marketing agency which strives to offer the perfect combination of influencers and deliver high quality and professional viral content to promote your business. Our influencers' followers are vetted before they join a campaign to ensure an accurate engagement rate. Click here to get started and see if we are a good fit for your holiday campaign!