Working as a Content Creator is like running a business as an entrepreneur, and it can be a challenging venture, with many bumps and hurdles along the way. According to Failory, 90% of entrepreneurs even have to abandon ship halfway. But if you’re reading this and persevering through your business struggles, you will know that entrepreneurship is also incredibly fulfilling. Here, Clicks Talent shares some valuable tips to level up your business game so you can enjoy the rewarding parts of the process.
What sets an entrepreneur apart from an employee? Yep, innovation. As a content creator you are essentially a small business owner, you have the freedom to express your brand strategy and operations creatively. A great way to innovate your way to the top is to constantly ask yourself questions. What can be improved? How can I streamline my processes? How can I create high quality content consistently? Although these are difficult questions to answer, there are valuable takeaways you can gain here. You may even see your operations with a fresh set of eyes and a new perspective!
Develop a Social Media Strategy
If you’ve been putting off integrating ALL of your social channels, now is the time to start. Because social media really works - it can help you reach new customers more quickly, generate conversions more efficiently, and track your progress while doing so. There are two aspects to every social media strategy. The first is to provide value, which you can do through blogs, Instagram posts, LinkedIn connection, Tik Tok videos and other web content. The second is to directly promote your products and services through posts, product placements, and influencer marketing. When doing this, be sure to consider how you plan to present yourself to other brands, potential customers, as this can help craft a polished brand narrative.
Make Yourself Visible
Visibility is everything. You need to be top of mind for your demographic or niche, so followers know to look for your content. And there are many ways you can make your brand more visible. Start by increasing your presence on social channels by posting more frequently and running regular ads. Instead of only focusing on Tik Tok, make sure to promote yourself on other channels like Instagram and Youtube. You can then use software to analyze your strategies and gain insight into years’ worth of transaction data. For example, transaction data API offers real-time notifications so you can track purchases as they happen. Use your findings to then improve your visibility strategies across different channels.
Do Your (Market) Research
According to Drive Research, when you invest in research, you’re investing in your growth. With the proper research, you’ll be able to hone in on your key demographic, determine which strategies will perform the best, and which product offers the greatest chance of success for your niche. In addition, doing background research can help you better understand your competitors and their work too.
To succeed in business and influencer marketing today, you need to be flexible with your strategies and be open to pivoting. Avoid business and content failure by trying a range of different tactics until you find one that works for you. From there, it’s all about repeating till you’re on the road to success!
Social media is an inseparable element of the business world today. If you’ve been looking to improve your social media presence, engagement and work with amazing brands, be sure to reach out to Clicks Talent. Click here to learn more about our services today and find out how to join #teamclicks!
Written by Dean Burgess