Marketing has undergone a sea of change over the past couple of decades. New-age marketing concepts like influencer marketing, multichannel marketing, data-driven marketing, and “martech” (marketing technology) have risen to take center stage. They’re powerful, effective, and in keeping with the times – which is why companies are investing millions in leveraging them. If you’re a business manager or owner who’s interested in impactful, highly-effective marketing methods, new-