About the Campaign
Santander Becas is a platform with programs and training content in areas such as technology, languages, studies, research, transversal skills, professional practices or leadership. Our exclusive influencer, @patry.ruiz, created one video showcasing how she used the platform to improve her communication in an interview setting. This one video was shared across 3 of her main channels (TikTok, Youtube and Instagram). The results below are referring to her combined channels following/ impressions.