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About the Campaign
Santander Becas is a platform with programs and training content in areas such as technology, languages, studies, research, transversal skills, professional practices or leadership. Our exclusive influencer, @patry.ruiz, created one video showcasing how she used the platform to improve her communication in an interview setting. This one video was shared across 3 of her main channels (TikTok, Youtube and Instagram). The results below are referring to her combined channels following/ impressions.
Campaign results
Total Reach
657,000
Likes
2,477
Engagement: Viewership
72%
Videos Created
-
CPM
$7.41
Views
472,411
Comments
80
Engagement: Interactions
0.5%
Hashtag Views
-
CPE
$1.34
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