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Santander Becas

Influencers:

1

Duration:

1 week

Platform:

Instagram, TikTok, YouTube

Industry:

Education

Type of Campaign:

Brand promo (cost per post)

About the Campaign

Santander Becas is a platform with programs and training content in areas such as technology, languages, studies, research, transversal skills, professional practices or leadership. Our exclusive influencer, @patry.ruiz, created one video showcasing how she used the platform to improve her communication in an interview setting. This one video was shared across 3 of her main channels (TikTok, Youtube and Instagram). The results below are referring to her combined channels following/ impressions.

Campaign results

Total Reach

657,000

Likes

2,477

Engagement: Viewership

72%

Videos Created

-

CPM

$7.41

Views

472,411

Comments

80

Engagement: Interactions

0.4%

Hashtag Views

-

CPE

$1.34

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